Rich Russians splash out on luxury to stop savings melting away - Sydney Morning Herald
3/2/2022 12:00:00 AM4 yearsago
by Flavia Rotondi, Angelina Rascouet and Andy Hoffman
by Flavia Rotondi, Angelina Rascouet and Andy Hoffman
With sanctions on Russia sending the ruble plunging and keeping stock markets shuttered, the country’s wealthy are turning to luxury jewellery and watches in a bid to preserve the value of their savings.
It is true that luxury brands could decide not to serve the Russian market. Rationally, this would be a cost to them, possibly outweighed by the positive communication image they get in other markets… [+2570 chars]
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