Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 - Search Engine Land

Google will deprecate Universal Analytics next year. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023.

Google will deprecate Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 propert… [+1823 chars]

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