Long-awaited radio ratings revamp underway - Mumbrella

3/20/2022 12:00:00 AM3 years 1 month ago
by Kalila Welch
by Kalila Welch
Commercial Radio Australia has recruited the first Sydney-based panel of participants to wear electronic watch meters to capture their radio listening in the latest stage of the overhauled hybrid GFK Radio360 audience measurement system rollout.Panel members …
Commercial Radio Australia has recruited the first Sydney-based panel of participants to wear electronic watch meters to capture their radio listening in the latest stage of the overhauled hybrid GFK… [+2487 chars]
full article...