Dan Murphy’s targets ‘athleisure wine mums’ with new zero alcohol bar - Sydney Morning Herald

Dan Murphy’s is hoping a new experimental zero alcohol bar in Melbourne will convince a new cohort of ‘athleisure wine mums’ to pick booze-free alternatives.

Drinks retailing giant Dan Murphys is hoping a new experimental zero alcohol bar in Melbourne will convince a new cohort of athleisure-wearing wine mums to pick booze-free alternatives as the no-alco… [+1871 chars]

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