Elon Musk once again proves he is a master at owning a news cycle - Sydney Morning Herald

Tesla’s chief generates constant coverage, some of it warranted but much of it fluff, speculation or a regurgitation of his tweets. And when there’s a spate of negative news, Tesla often manages to get ahead of it or change the subject.

Last month, I wrote about Tesla front-running Californias Department of Fair Employment and Housing by publishing a blog post about the agencys racial-discrimination and harassment lawsuit before the… [+2658 chars]

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