How Brands Are Using NFTs to Keep Customers Hooked - The Business of Fashion

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.

Digital Fashion & Avatars Decoded You cant say NFTs have no real-world applications. Over the past several months, holders of The Hundreds Adam Bomb NFTs have been getting tattoos of their bomb… [+7963 chars]

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