Inside The Axis Bank-Citi India Deal: Who Dares Wins - BloombergQuint


4/3/2022 12:00:00 AM3 years 1 month ago
by Vishwanath Nair

How Axis Bank closed what it calls a "once in a lifetime" deal.

Axis Bank was more confident that it could retain a bulk of Citi's customers after the transition. "We believe that once these customers migrate to Axis, we can become the primary provider to them … [+2082 chars]

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