Why it matters South Carolina-UConn women's championship game was most-watched in 18 years - Yahoo Sports

The viewership numbers continue to climb, furthering the point the media rights to women's basketball should be sold separately.

The NCAA women's national championship game between South Carolina and UConn was the most-watched title game in nearly two decades, ESPN announced Tuesday. It reached 4.85 million viewers, peaking a… [+4866 chars]

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