Storyboard18 | Durex shifts focus to women's pleasure in new campaign - Moneycontrol

The telly campaign will be followed by a digital and social media campaign, ‘Half-gasms’, that talks about unmet needs of women.

Ever heard of something called half-gasms? Reckitt Benckiser-owned condom brand Durexs new campaign on female half-gasms highlights the additional needs of a woman. The ad is designed to promote the … [+3204 chars]

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