Peloton Is Raising Its Subscription Price. What It Means for the Stock. - Barron's

Peloton Interactive is raising the price of its connected fitness membership for the first time starting in June, to $44 from $39—a price point long considered "sacred" by executives.

For years, Peloton Interactive executives characterized the companys $39 a month subscription price point as sacred, sacrosanct, and our golden goose. Not anymore. The maker of interactive bikes and… [+331 chars]

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