How Absolut Brought Coachella To The Metaverse With Digital Fashion From This Playful Accessories Talent - Forbes

“As a brand, we thrive on being at the forefront of culture, and fashion is a large part of that,” says Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America.

Absolut's Coachella inspired pop-up in Decentraland. Absolut Fashion and music festivals go hand in hand and nowhere more so than at Coachella. Following Metaverse Fashion Week in Decentraland, Abs… [+4726 chars]

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