Nowadays raises $7m, gears up for Whole Foods launch: Plant-based meat has to be delicious, nutritious, and affordable - FoodNavigator-USA.com

While shoppers care about animal welfare and sustainability, these things are not, yet at least, primary purchase drivers for most Americans, despite what they tell you in surveys, says the co-founder of plant-based chicken startup Nowadays. “What’s the prima…

So if youre making plant-based nuggets, says Max Elder, speaking to us after raising $7m in a seed round backed by Stray Dog Capital and Texas-based meat processor Standard Meat Co, they should actua… [+1475 chars]

full article...