Madison Avenue Loves the Idea of a Netflix With Ads - The Wall Street Journal
4/20/2022 12:00:00 AM3 yearsago
by Megan Graham, Patience Haggin
by Megan Graham, Patience Haggin
Advertisers embrace opportunity to reach streaming giant’s younger, more affluent viewers
The advertising industry welcomed Netflix Inc.s decision to explore offering a lower-priced ad-supported version of its service, a move that would give marketers a chance to reach younger viewers who… [+428 chars]
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