Madison Avenue Loves the Idea of a Netflix With Ads - The Wall Street Journal


4/20/2022 12:00:00 AM3 yearsago
by Megan Graham, Patience Haggin

Advertisers embrace opportunity to reach streaming giant’s younger, more affluent viewers

The advertising industry welcomed Netflix Inc.s decision to explore offering a lower-priced ad-supported version of its service, a move that would give marketers a chance to reach younger viewers who… [+428 chars]

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