Endorsing ‘wrong’ ideas? Ajay Devgn says 'if some things are so bad, they should not be sold'. But with influe - Times Now

Pan masala brands skirt ban on advertising tobacco products by using film stars to promote ‘elaichi’ instead. The companies get their star endorsements, but what is in it for the celebrities like Ajay Devgn, Shah Rukh Khan and Akshay Kumar?

Pan-masala is also among Indias biggest industries, with a market estimated at over Rs 40,000 crore.

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