Why BeReal, a Social-Media App with No Photo Filters, Is Attracting Gen Z - The Wall Street Journal

Forget Instagram or TikTok. The latest social app favored by younger users is about being spontaneous without filters.

At a seemingly random point every 24 hours, Kevin Lee gets a notification to post a selfie. Time to BeReal, says the alert on his phone, and a two-minute countdown clock begins. Some mornings, the 27… [+5487 chars]

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