Reliance Retail to launch Swadesh to sell products sourced from artisans - Economic Times

The company said Swadesh is part of its ‘Handmade in India' programme that is aimed at showcasing authentic handcrafted products and promoting the rich Indian art forms in markets around the world.

Reliance Retail said on Thursday that it will launch a new format called Swadesh that will sell handmade textiles, handicrafts, agriculture items and other products sourced directly from artisans. … [+1064 chars]

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