Google Analytics 4 FAQs: Stay Calm & Keep Tracking - Search Engine Journal

Analytics experts including former Googler Krista Seiden answer your burning GA4 questions. Why is this happening? What do I need to do now?

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are … [+10357 chars]

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