‘The Northman’ Was #4 Over the Weekend, Then #1 on Monday: Why the Uptick? - IndieWire
4/26/2022 12:00:00 AM3 yearsago
by Tom Brueggemann
by Tom Brueggemann
This could be one of the most encouraging grosses of late — and a sign of great word of mouth.
Is this a startling real-time case study of the power of word of mouth? In what could be an unprecedented happening, “The Northman” (Focus), the #4 domestic grossing film over the weekend, came in a… [+1570 chars]
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