Why Small Businesses Should Be on TikTok - The Wall Street Journal


4/29/2022 12:00:00 AM3 yearsago
by Candace Nelson

No guarantees, but there are some things businesses can do to increase the odds of success

Candace Nelson, a pastry chef and former investment banker, is co-founder of the cupcake bakery chain Sprinkles. She also is co-founder of CN2 Ventures, which invests in and incubates new business ve… [+181 chars]

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