Live Nation and Snapchat Partner for AR at Festivals – How It Works - Digital Music News

Snapchat has announced a multi-year partnership to develop an AR platform for festivals to allow users to find each other easily.

Photo Credit: Snapchat Snapchat has a huge reach with more than 600 million monthly active users around the world. Snapchat reaches more than 75% of the 13-34 year-old demographic in 20 countries. I… [+1967 chars]

full article...