Review: ‘After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul,’ by Tripp Mickle - The New York Times

A new history of the trillion-dollar company in the wake of Steve Jobs.

Mickle builds a dense, granular mosaic of the firms trials and triumphs, showing us how Apple, built on Ives successes in the 2000s, became Cooks company in the 2010s. Ive, long since knighted, becom… [+1685 chars]

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