In Bid to Boost Peacock, Universal Sending 3 Movies Straight to Streaming - The New York Times


5/2/2022 12:00:00 AM3 yearsago
by Nicole Sperling

The move is not only an attempt to attract subscribers but an acknowledgment that releasing some films theatrically has become more of a gamble.

What youll see with these films is that they are broadly appealing, but also track towards that young, diverse audience that represents the streaming audience of today, the generation of consumers wh… [+2386 chars]

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