NY Times says Wordle drove “tens of millions” of new users, record growth - Ars Technica

But there are already signs that the game's "audience may moderate over time."

Enlarge/Wordle's value to The New York Times isn't much of a puzzle. 87 with 64 posters participating, including story author The New York Times' seven-figure purchase of viral hit Wordle in Januar… [+3637 chars]

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