Rural India trumps urban in internet growth story: Nielsen - Deccan Herald

A study by consumer insights firm Nielsen revealed a 45% growth in active internet users in rural India since 2019, outshining urban users’ growth at 28% in the same period. Bharat (a term often used to refer to rural India) also registered a presence of 35.2…

A study by consumer insights firm Nielsen revealed a 45% growth in active internet users in rural India since 2019, outshining urban users growth at 28% in the same period. Bharat (a term often used … [+1895 chars]

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