Don't WhatsApp me, I'll WhatsApp you - Media Update

When WhatsApp Business launched in 2018, it`s safe to say that many people feared they`d be inundated with promotional messages from businesses, says Dori-Jo Bonner, strategist at Striata Africa. Bonner adds that those fears have largely proven unfounded — bu…

According to figures from Sensor Tower, the app has been downloaded more than 26 million times. It may not have been adopted as a marketing channel as predicted, but it has evolved into an essential … [+5025 chars]

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