ITV warns of ad slump but is on track with new streaming brand launch - The Guardian


5/11/2022 12:00:00 AM3 yearsago
by Mark Sweney

Broadcaster hopes ITVX will help it achieve £750m in digital ad income annually by 2026

ITV has warned that it expects an advertising slump over the coming months because of macroeconomic and geopolitical uncertainty and the absence of a major commercial event such as last years Europea… [+2517 chars]

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