Unity Software loses $5 billion in market cap after Apple's changes lead to 'self-inflicted wound' - MarketWatch


5/11/2022 12:00:00 AM3 yearsago
by Wallace Witkowski

Wall Street slashes Unity price targets by 43% as last year’s highly applauded Apple IDFA workaround appears to have sabotaged ad accuracy

Unity Software Inc. executives thought they had found a way to avoid fallout from changes in Apple Inc.s mobile operating system.It turns out they were wrong, and Wall Street punished Unity U, -… [+4657 chars]

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