Google to allow users to control brands and topics they see in ads | Advertising - Campaign Asia

The tech giant’s updated ad control centre will provide users with more “control over the algorithm,” but leaves advertisers grappling with a new targeting shift.

Google will soon allow users to control which brands and topics they see in ads as part of a refresh of its ad control center, which the company announced Wednesday (May 11) at its annual I/O develop… [+3200 chars]

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