Underwear group Step One shrinking rapidly - The Australian Financial Review
5/15/2022 12:00:00 AM2 years 11 months ago
by Simon Evans
by Simon Evans
The company that promises “no-chafing” thanks to a larrikin marketing approach is having serious trouble in its offshore expansion.
The shares crashed by 54 per cent on Monday to just 22¢ by 2.30pm AEST. The stock reached $3 on November 19 in the weeks after a float, when the issue price was $1.53. The group warned on Monday tha… [+2015 chars]
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