Virtual product placement ads are coming to Amazon Prime Video and Peacock - TechCrunch
5/17/2022 12:00:00 AM2 years 11 months ago
by Lauren Forristal
by Lauren Forristal
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon presented its new VPP tool, cur…
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV… [+4637 chars]
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