First China version of Penfolds to sell for $30 to $50 a bottle - The Australian Financial Review

Treasury Wine Estates CEO Tim Ford says the red wine blend made from Chinese vineyard grapes won’t tarnish the brand.

Mr Ford said the group was confident it was true to the house style of the Penfolds brand. He said it would be pitched as an entry-level luxury wine and cost $30 to $50 a bottle. By comparison, the … [+3078 chars]

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