TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present - Variety

Jo Ann Ross has long recognized when to go for the hard- sell and when to soften things up. The Paramount Global U.S. ad sales chief is, like other executives in her position, is seizing this week to pitch big advertisers as part of the media industry’s annua…

Jo Ann Ross has long recognized when to go for the hard- sell and when to soften things up. The Paramount Global U.S. ad sales chief is, like other executives in her position, is seizing this week t… [+4415 chars]

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