Disney+ Will Have Fewer Commercials Than Hulu, But Buyer Demand Is “Extraordinary”, Ad Chief Rita Ferro Says; Netflix And Other Newcomers Should Note “It Isn’t Easy” - Deadline

5/18/2022 12:00:00 AM2 years 11 months ago
by Dade Hayes
by Dade Hayes
Rita Ferro, president of ad sales for Disney, said the forthcoming ad-supported tier of Disney+ will have a less “robust” amount of ads compared with Hulu. That disparity, at least initially, will mainly be because about 65% of subscribers come to the streami…
Rita Ferro, president of ad sales for Disney, said the forthcoming ad-supported tier of Disney+ will have a less “robust” amount of ads compared with Hulu. That disparity, at least initially, will ma… [+5381 chars]
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