At TV’s Upfront Pitch, Traditional TV Takes a Back Seat While Netflix Is on Every Lip - The Wall Street Journal

Large networks presented to advertisers in New York this week as the TV industry catapults toward streaming and consumers have more choice than ever

At the upfronts, as the television industrys annual pitch event for advertisers is known, the traditional TV aspect of the spiel this year may have never been less important.Amid the hurtle toward st… [+6061 chars]

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