Coca-Cola reimagines Queen's 'A Kind of Magic' to launch its global music platform - Campaign US
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5/20/2022 12:00:00 AM2 years 11 months ago
by Fayola Douglas
by Fayola Douglas
The platform connects emerging musical talent including British singer-songwriter Griff.
Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four am… [+2671 chars]
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