Rihanna's Fenty Beauty is launching in 8 African countries - Quartz

Fenty is perhaps the biggest and most hyped cosmetic brand to launch in Africa, where multinational beauty brands are already making investments in the region.

Fentys planned launch in Africa is perceived as a reaction to the growth of the continents beauty and personal care industry which is now valued at over $12 billion. Latest figures show the market c… [+2334 chars]

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