The Instagram rebrand embraces the “squircle” – a perfect union between the circle and square - It's Nice That

As Instagram’s first refresh in over five years introduces an illuminated gradient and logo-inspired brand typeface, we speak to the design team about how the biggest challenges came typographically.

Instagram has rebranded with a new identity that draws from the platforms well-established branding history, while taking significant steps since its last refresh in 2016 when the brand first moved f… [+2007 chars]

full article...