Marketing in the metaverse: An opportunity for innovation and experimentation - McKinsey

Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.

Talk of the metaverse has been ubiquitous over the past several months.1 1. The term “metaverse” was first coined by science fiction author Neal Stephenson, in his 1992 novel Snow Crash, as a port… [+17924 chars]

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