Your investor has an investment thesis. Here's why you should care - TechCrunch

A lot of the time, it doesn't matter how good your company is. What matters is whether it matches up with your investor's investment thesis.

I work with a bunch of founders who have incredible stories, great pitch decks and solid businesses — and they get confused when investors turn them down anyway. A lot of the time, it doesn’t matter … [+1568 chars]

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