US Beauty Ecommerce 2022 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
5/25/2022 12:00:00 AM2 years 11 months ago
by Sky Canaves
by Sky Canaves
The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.
The beauty industrys digital transformation over the past two years shows no signs of slowing down, as new consumer habits meet an increasingly diversified market. Brands will need to understand how … [+681 chars]
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