China’s Gen Z can make or break Western brands - Sydney Morning Herald

They’ve got money to burn, eschew foreign labels, and are driven by a swelling sense of nationalism that can ensnare even the biggest global brands.

But what truly sets Chinas Gen Z apart from previous generations, and poses the greatest threat for multinationals from Sony to Christian Dior and Nike is their growing nationalism, fuelled by Beijin… [+7316 chars]

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