Light, fun and bubbly: how Kylie Minogue’s rosé prosecco conquered Britain - The Guardian

5/30/2022 12:00:00 AM2 years 11 months ago
by Guardian staff reporter
by Guardian staff reporter
The singer’s branded fizz made £7.7m last year, making it the nation’s favourite. Is this the most perfect brand extension ever?
Name:Kylie Minogue rosé prosecco. Age: Two years old. Appearance: A pink bottle covered in hearts. Oh, here we go, another celebrity with a vanity alcohol brand. Is this a vanity alcohol brand, th… [+2347 chars]
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