Vodafone Idea forays into multibillion dollar ad-tech industry with Vi Ads | Mint - Mint

Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies and TV App, and traditional channels like SMS, IVR calls

NEW DELHI: Vodafone Idea has launched its ad-tech platform called Vi Ads, driven by artificial intelligence (AI) and machine learning (ML), aimed at giving marketers a programmatic media buying platf… [+1726 chars]

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