SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’ - TechCrunch

Ahrefs has been crawling and storing data about the web for 12 years to provide its customers with its core product: an SEO toolset.

Well, this is straight from the desk of “didn’t see that coming,” but search engine toolkit company Ahrefs just told me they’ve been working on their very own search engine on the sly, plowing $60 mi… [+3693 chars]

full article...