Brand Loyalty In The Digital Age: The Battle For Customer Attention - Forbes

While third parties are helping business find new avenues of growth online, this has sometimes come at a cost to brand owners who can struggle to build a dialogue directly with consumers. With this digital intermediation, one wonders: what happens to brand lo…

Digitalization has spawned a golden age of consumer sovereignty. Customers are better informed and have more choice than ever. eCommerce has also facilitated innovative business models and a role for… [+5692 chars]

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