Google disables RCS ads in India after brands bombarded users with ads - ETBrandEquity

6/3/2022 12:00:00 AM2 years 11 months ago
by ET BrandEquity
by ET BrandEquity
Last month, multiple users took to social media platforms that RCS ads in Google Messages appear to be coming from "Verified Business" accounts and the frequency of such ads has picked up over the last few months in the country.
Representative image After several companies and brands abused Google Messages' RCS (Rich Communication Services) feature in India to bombard users with multiple ads without their consent, the tech … [+2007 chars]
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