Burger King publicly shamed an unhappy customer. Then it did it again - ZDNet

6/4/2022 12:00:00 AM2 years 10 months ago
by Chris Matyszczyk
by Chris Matyszczyk
How do you encourage customers to go online and tell you what they really think? Burger King's way is, well, different.
Clever psychology? Getty Images Some companies choose to irritate customers. You can understand the impulse. You've bought something from a brand and its marketing people really, really want to k… [+3358 chars]
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