Startups to prioritise performance marketing over brand building - Moneycontrol

Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages

Surajit Majhi, founder and CEO of Graphixstory, narrates an anecdote about a startup client who held back his companys campaign  after entering a 0ne-year deal with the tech- and animation-driven ad … [+6570 chars]

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