What do values-driven consumers care about? - Insider Intelligence Trends, Forecasts & Statistics - eMarketer

Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.

Purpose is more likely to be a tiebreaker, according to Drew Train, co-founder and CEO of Oberland, which bills itself as a purpose-driven advertising agency. If youve got a cause partnership on your… [+1488 chars]

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