Brand Kohli gets a boost with the biggest following on Instagram - Moneycontrol

Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.

Cricketer Virat Kohli has become the most popular Indian on the photo and video sharing platform Instagram with 200 million followers, a landmark that experts say will only boost his brand value. Wi… [+4618 chars]

full article...